FB combine Power Editor with Ads Manager

FB combine Power Editor with Ads Manager

Rolling out this week is FB’s updated Ads Manager interface, merging their ad creation and editing features of Power Editor with the familiarity advertiser love in Ads Manager. The updated Ads Manager interface is designed to feel familiar without sacrificing any capabilities advertisers enjoyed from the old Power Editor or Ads Manager.

As a user of Ads Manager, here are a couple of features I am looking forward to using;

Working with drafts
A popular feature of Power Editor, users can build campaigns, ad sets, and ads, while their work will be automatically saved on Facebook’s servers as a draft. Drafts provide the flexibility to set up ad components and publish them at a later date.

A single source for reports
The updated Ads Manager combines the comprehensive charts and activity history of Power Editor with the breakdowns, summary rows, date benchmarks, exported insights reports and the ability to customize columns from Ads Manager.

You will automatically be opted into the workflow you currently use with the option to change at any time using a button on the top right of the ad creation window.