Marketing Strategy

Your marketing strategy is an explanation of what you want to achieve with your marketing efforts and investments, and it must go hand in hand with your business goals.
A key component of marketing strategy is to keep your plan in line with your company’s overarching mission statement.
Your marketing strategy is a detailed look at your plans and objectives. It will include specific actions to be accomplished in a set timeframe that can be tested for measurable results.
It is essential that you have the correct marketing strategies in place to fuel your business growth; you need a strategy for every opportunity.

I will work with you in the following areas:

  • Outline your key goals and objectives and make sure they are aligned with your “mission statement”
  • Set short term and long term objectives that are attainable and measurable
  • Examine the internal and external environments relating to your business growth
  • Implement a plan to monitor progress and a set of contingencies if problems arise
  • Once you know what you want to achieve you can then develop your marketing plan

Marketing plan

Your marketing plan is a detailed plan of how to achieve your objectives. I will develop a marketing plan specific to your objectives and tailored to work for you.

It will be:

  • Clear – a simple statement of what must be done
  • Focused – it must be able to be realistically controlled
  • Qualified – a predicted outcome of each activity so that its performance can be monitored

It will include the following content:

  • Marketing budget
  • Description of your business strengths and weakness
  • Pricing strategy
  • Market segmentation
  • Advertising
  • Actions and timeframes that are to be delivered
  • Systems to measure results

Please contact me if you would like to discuss your marketing strategy and together we can set your business free.

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